- Explores the revolution of retail from traditional bricks-and-mortar stores to the digital marketplace and how this has impacted consumer behaviour
- Provides insights into the cognitive processes that influence buying decisions and strategies for how to engage customers more effectively
- Explains how to collect and analyse customer data to predict trends, personalize marketing efforts and tailor the shopping experience
- Features real-world examples from global brands such as Erewhon, Selfridges, Aldi and Primark
The Science of Shopping
How Psychology and Innovation Create a Winning Retail Strategy
Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
Key features at a glance
EAN: 9781398620469
Edition: 1
Published:
Format: 234x156
280 pages
About the book
Looking to understand the science behind modern shopping and lead retail innovation?
The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.
You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate
Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.
Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development
About the authors
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.
Kate Hardcastle's Buyerarchy of Needs explores the complex motivations behind purchasing behaviours. She also provides astute psychological insight into creative sales strategies that successfully demystify the consumer mindset.
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