- Includes 15 fascinating stories of how unconventional and unlikely businesses managed to achieve incredible success and redefine their industry
- Features a diverse and eclectic range of stories which stretch across the world and cover a wide range of industries, from film and music to travel and hospitality
- Is written by a seasoned and highly regarded business journalist, who brings both incisive investigative skills and writing flair to the book
The Disruptors
How 15 Successful Businesses Defied the Norm
Many businesses simply conform, but others disrupt. They achieve success through innovative, trailblazing strategies. The Disruptors investigates the stories behind these revolutionary businesses, uncovering the secrets of their success.
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EAN: 9781398616493
Published:
Format: Epub
280 pages
About the book
Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.
In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.
Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.
About the authors
Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.
A brilliantly compact and incisive look at 15 companies that changed the norm. Each chapter is compelling in its own right, but the real power comes from comparing and contrasting - the secret sauce of disruption distilled into one eminently readable book. I would recommend it to any business leader.
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