- Provides a flexible framework for early to mid-career marketers looking to develop a customer-centric marketing plan
- Includes practical steps for how to measure, refresh and improve your marketing strategy
- Explains the real meaning of customer loyalty and advocacy and the impact these have on marketing success
- Explores real-world examples from companies such as Gymshark, Headspace and Notion.
The Customer-Driven Marketing Handbook
Building Marketing Plans That Capture and Convert
Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.
Key features at a glance
EAN: 9781398622425
Edition: 1
Published:
Format: 234x156
248 pages
About the book
If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you.
The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human principles that is adaptable for your specific needs.
Exploring why building marketing based on relationships drives more success than using superficial tactics, this book explains the real meaning of loyalty and advocacy and provides a blueprint for creating strategies that win hearts and minds so your marketing thrives in today's fast-paced world. With real-world examples from companies such as Gymshark, Headspace and Notion, this book provides a complete approach to developing an effective marketing plan, covering consumer psychology, values and purpose-driven marketing alongside metrics to measure success to ensure your marketing plans drive growth.
About the authors
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant. As the CEO and head teacher of Alt Marketing School, she supports individuals to make a positive impact through their marketing efforts. Based in Cambridge, UK she has featured in The Next Web, Business Insider and Forbes amongst others and has been nominated as one of the 50 digital women as well as one of the Top 100 Marketers in 2023 by Growth Daily and in the Top 100 Marketing Influencers Index of 2023.
Related products
