Strategic Reputation Management

Amanda Coleman says that she's 'often wrestled with the concept of reputation management'. Me too. How can we claim to manage something that's controlled by others rather than by us? How should it be measured? Is reputation the same as trust? And what's the connection between reputation, relationships and issues management in the practice we call public relations? So this is a topic ready for review, and Coleman is a wise, informed and sensible guide to this contested terrain. This is a thoughtful and useful contribution to the literature on this subject.

You can build a reputation for 20 years and destroy it for 20 seconds... This simple truth valid for the era of social media is the thin message which goes slowly through this wonderful book and is a lesson to learn. The book is very well structured and the story is old in a business language which all speak these days. Simply - it is a must to be on your desk in the office.

Good books on reputation management are rare and this is one of them. Amanda mixes practical advice, case studies, academic research and decision-making frameworks to help practitioners make the right choices about reputation management. It's great to see a chapter dedicated to ethics and its relationship to managing reputations over the long term.

This is a welcome book about the contemporary role of reputation management within organisations and wider society. Amanda Coleman argues that reputation is earned through behaviour and rejects the notion that reputation can be manipulated through media or public relations practice. It is the responsibility of every aspect of an organisation, supported by ethical and expert corporate communications or public relations practice, to build trust with stakeholders through relationship management. It's a practical book that firmly makes the case that organisations must operate transparently and within cultural and societal norms to build reputation.

Amanda's practical guide to reputation management is characterised by its experience-based approach. It covers important topics such as inclusiveness, cultural intelligence and ethical challenges that are often overlooked in other texts. Essential reading for communications professionals.