- Provides upper-level undergraduate and postgraduate students research methodology tailored to the unique challenges and contexts of the tourism, hospitality, leisure and events industries
- Features chapter summaries and learning outcomes, reflective questions and a glossary of key terms
- Includes real-world examples from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from mega events
- Online resources: PowerPoint lecturer slides and additional reflective questions and real-world examples
Research Methods for Tourism, Hospitality, Leisure and Events
Methodologies, Metrics and Reporting
Learn the essential tools and methodologies for conducting research and producing quality academic work in the fields of tourism, hospitality, leisure studies and events.
Key features at a glance
EAN: 9781398622715
Edition: 1
Published:
Format: 240x170
328 pages
About the book
A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.
Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations.
This textbook includes:
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms
- Structured guidance on writing dissertations and final reports
Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.
About the authors
Emmet McLoughlin is Senior Lecturer in Tourism and Events Management at Cardiff Metropolitan University, UK, where he teaches research methods for undergraduate and postgraduate levels. He is also a member of the Welsh Centre for Tourism Research (WCTR) and a Fellow of the Higher Education Academy.
Natasha Stait is Associate Lecturer in Business Management and Law and an Early Career Researcher at Cardiff Metropolitan University, UK. She teaches research methods at the undergraduate level and undertakes dissertation and project supervision for MBA students.
This textbook offers an approachable introduction to the world of academic research, providing exactly the kind of clear, digestible guidance that first-time researchers need. It lays a solid foundation for understanding not only the 'how to' of research but also the mindset and competencies required to embark on an initial research project with confidence. Written in accessible language and enriched with practical, well-chosen examples, it demystifies core concepts without oversimplifying them. Importantly, the book is fully contemporary - thoughtfully integrating discussions of research ethics and the evolving role of AI in research design. For students taking their first steps into scholarly inquiry, this textbook will be an invaluable and empowering companion.
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