- Details how immersive technologies like AR and VR are currently being used in business, from delivering cost-efficient training solutions, to customizable customer experience, information and data delivery
- Showcases these innovative new technologies through fascinating case studies which stretch across different sectors and businesses, including Google, McLaren and BUPA
- Explores common myths and misconceptions behind immersive technologies, and offers insights that cut through hype and hyperbole to paint a practical, realistic picture of VR and AR
- Introduces the challenges and practicalities of implementing these technologies including organizational or leadership buy-in, cultural barriers and content creation demands
- Is written by a leading expert, who draws upon his expertise and first-hand experiences to offer an accessible and fascinating insight into these technologies
Reality Check
How VR and AR Can Supercharge Your Business
Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world.
Key features at a glance
EAN: 9781398618749
Edition: 2
Published:
Format: 234x156
256 pages
About the book
Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.
Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.
Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.
About the authors
Jeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.
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