- Covers all aspects of planning and managing campaigns in a structured way, from research and analysis, to objectives, strategy and tactics, timescales, resources, evaluation and review- suitable for students and mid-level professionals alike
- Features real-world examples from organizations including Procter & Gamble, Co-op, McDonald's and the UK Government
- New to this edition: material on ethics, purpose, ESG and corporate responsibility and decision-making, behavioural change and social listening, as well as the use of AI in PR
- Online resources: updated and more extensive slide decks for lecturers and access to a bank of real-world examples illustrating successful campaigns
Planning and Managing Public Relations Campaigns
A Strategic Approach
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Key features at a glance
EAN: 9781398620292
Edition: 6
Published:
Format: 234x156
376 pages
About the book
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.
In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organizations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation and thorough evaluation and review.
Keeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG and corporate responsibility and decision-making will also be explored in depth. This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.
About the authors
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice. She remains a consultant and an advisor at board level to several large organizations.
Mandy Pearse is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as an LGA associate. Based in Devon, UK, she provides a wide range of training courses of the CIPR, RTPI and many other clients.
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