- Provides a practical guide for mid-career professionals on what Research Operations is, and how it can be implemented to streamline your research workflow and maximise resource
- Details how you can reduce wastage and increase the capability of your research, including how to share your research for maximum impact
- Explores how AI can be used as part of the research process
- Explains how research teams can adapt to changing needs and requirements of the business and the customer
Market and User Research Operations
Operationalize Customer Research for Scale and Impact
Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Key features at a glance
EAN: 9781398620506
Edition: 1
Published:
Format: 234x156
312 pages
About the book
Looking to boost your research team's impact while cutting down on administrative overload?
Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.
You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands
Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.
Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
About the authors
Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.
Marsh has written the Swiss Army Knife of ResearchOps books. Market and User Research Operations is packed with ready-to-use templates and guides that turn ResearchOps theory into practice. Essential reading whether you're taking your first steps or you've been in ResearchOps for years.
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