Innovative Internal Communication

How creativity, curiosity and technology can create lasting impact

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.
EAN: 9781398616448
Edition: 1
Format: 234x156
264 pages

About the book

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.

Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains how adopting an innovation mindset and placing employees at the forefront can revolutionize your internal communication, enhance employee engagement and ultimately contribute to the achievement of organizational goals.

Covering the different obstacles practitioners may face, this book provides practical ways to overcome every challenge in order to free up space for innovation and experimentation in your work. From maximizing impact through psychology and behavioural science, to how to best balance the technology that is available with the human touch, this book takes your communications beyond the basics of best practice and onto the next level of effective communication. In this hands-on book, learn how you can drive change in your organization and encourage a culture of continuous learning and improvement, ensuring that your internal communications can continue to adapt to meet evolving employee expectations.

About the authors

Joanna Parsons is an award-winning communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and CEO of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.

Innovative Internal Communication sets the stage for practicality in the most stimulating way. Beginning with a well-researched state of the industry to ground us in the challenges and obstacles we all face regularly, Joanna then methodically and intentionally provides tangible, clear examples and actual, functional solutions to break down barriers and make room for innovation no matter the circumstances. I have pages and pages of notes and my mind is still buzzing with all the possibilities of applying these learnings into my work in both the short term and long term. A must read for any internal communicator.

Laura Kennedy, Director, Team Member Communications, Life Time