- Provides a comprehensive introduction for undergraduate students to food and beverage operations in tourism, hospitality and events contexts
- In-text features include learning objectives and key takeaways,reflective questions and insights from leading industry professionals
- Includes real-world examples from Uber Eats, The White Lotus, Taylor Swift's Eras Tour and gastro-tourism in Belize and New Orleans
- Online resources: PowerPoint lecturer slides, additional reflective questions and real-world examples
Food and Beverage Management
Operations, Opportunities, and Trends in Tourism, Hospitality, and Events
Understand the practical skills and contemporary challenges for managing food and beverage operations in the tourism, hospitality and events industries, with this undergraduate textbook.
Key features at a glance
EAN: 9781398622678
Edition: 1
Published:
Format: 240x170
296 pages
About the book
Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including technological innovations and sustainability goals.
Structured into four parts, this textbook examines:
-The role of food and beverage in the tourism, hospitality and events industries, and the essentials of planning and managing operations
-A variety of food and beverage contexts including catering for global events, resorts, cruise ships and quick-service and elevated dining experiences
-Contemporary trends in culinary tourism and the influence of social media, celebrity chefs and the Michelin Guide on the industry
-The impact of technology and sustainability practices on the sector, and opportunities for long-term growth aligning with environmental, social and governance (ESG) principles
Food and Beverage Management includes real-world examples from Uber Eats, The White Lotus, Taylor Swift's Eras Tour and the rise of gastro-tourism in destinations such as Belize and New Orleans. With in-text learning features including learning objectives and reflective questions, insights from practitioners who work in food and beverage management and online resources including PowerPoint lecturer slides, this textbook will prepare students and entrepreneurs for a career in tourism, hospitality and events.
About the authors
April Merenda is Associate Professor in Hospitality Management and Director of the International Hospitality Management Graduate Program at St. John's University, New York, USA. She has held key positions within the hospitality and tourism industry for over four decades, including as co-founder of Gutsy Women Travel, which promotes travel uniquely designed for women.
Merenda has made it very rewarding for students to be able to find all the critical Food and Beverage topics available and ready in one key central place. This textbook allows hospitality students studying any of the various aspects of the industry to focus on the essential F & B elements of specific business sectors. Food and Beverage Management represents a real asset to students as well as industry professionals.
Related products
