- Explains why so many business transformation and change programmes fail, despite having a well thought through strategy
- Features real-world examples from high-growth global organizations including British Airways, the Wrigley Company, Danone, Nomad Foods, Manchester Airports Group, Guinness and Sephora
- Introduces ten proven-to-work actionable principles which leaders can apply immediately
- Provides a memorable framework which can be adapted for the C Suite, executive leadership programmes and MBA courses

