- This international bestseller provides a one-stop guide to creating a digital marketing strategy and understanding how to structure and build a more strategic approach for marketing leaders and students
- Includes real-world examples including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas and Uber
- New to this edition: Using AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
- Online resources: Lecture slides, test banks and practical implementation guides
Digital Marketing Strategy
An Integrated Approach to Online Marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
Key features at a glance
EAN: 9781398622067
Edition: 4
Published:
Format: 234x156
440 pages
About the book
Ready to develop and implement a digital marketing strategy that elevates your career?
Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.
You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.
Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
About the authors
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.
Kingsnorth's expertise shines through in his ability to demystify complex topics and present them in a clear, accessible framework. The inclusion of the latest trends and technologies ensures that readers are equipped with the most current knowledge to navigate the ever-evolving digital landscape. I wholeheartedly recommend this book to anyone serious about mastering digital marketing. It is a must-read for students who are embarking on their careers and an invaluable reference for seasoned professionals who want to stay at the forefront of the industry.
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