- This international bestseller provides a one-stop guide to creating a digital marketing strategy and understanding how to structure and build a more strategic approach for marketing leaders and students
- Includes real-world examples including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas and Uber
- New to this edition: Using AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples
- Online resources: Lecture slides, activity sheets, test banks, practical implementation guides and templates
Digital Marketing Strategy
An Integrated Approach to Online Marketing
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
Key features at a glance
EAN: 9781398622067
Edition: 4
Published:
Format: 234x156
424 pages
About the book
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools.
Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI.
With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.
Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy.
About the authors
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.
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