- Explores how mid to senior level travel marketing professionals can build out their digital marketing plans and campaigns for better results
- Offers actionable understandings on marketing measurement in the world of travel
- Provides insights on the tactics travel brands can take to avoid straying too far from their core business
- Includes real-world examples from companies such as Trip.com, Princess Cruises, Simpson Travel and Football Escapes
Digital Marketing for Travel Brands
Practical Strategies for Effective Marketing
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.
Key features at a glance
EAN: 9781398624689
Edition: 1
Published:
Format: 234x156
280 pages
About the book
Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the modern travel marketer to consider.
Digital Marketing for Travel Brands outlines each of the areas that a travel marketer must understand to get the best from the time and money spent on their marketing endeavours. Providing a holistic approach to digital marketing in travel, author Andy Headington explores how to build a robust digital marketing strategy tailored to your business, how to avoid common marketing pitfalls and what the future holds for technology in the travel industry.
In an era of unprecedented digital transformation, the travel industry demands marketing strategies that are both innovative and meticulously crafted. Navigating the intricate landscape of digital marketing requires more than creativity-it demands a strategic approach that bridges imagination with measurable results. Packed with real-world examples from brands such as Trip.com, Princess Cruises and Oasis Travel, Digital Marketing for Travel Brands will be your go to guide to help create better marketing plans which will last beyond the latest fad.
About the authors
Andy Headington co-founded Adido, a leading digital marketing agency, in 2003. He has spent over 20 years being involved in digital marketing campaigns and website builds. Based in Bournemouth, UK, Andy is an active member of the Association of British Travel Agents, The Specialist Travel Association and the Institution of Travel and Tourism and has a vast knowledge of all areas of digital marketing.
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