- Explains how to select, implement and oversee the right digital platforms to deliver an engaging and effective digital employee experience
- Covers how mid to senior internal communications professionals can ensure adoption and impact whilst continuing to deliver on everyday communications
- Provides guidance on making the most of existing technologies as well as exploring and adopting new technologies including AI
- Features real-world examples from businesses including universities, professional institutes, global banks and national and international charities
Digital Communications at Work
Designing Channels for Employee Engagement and Experience
Deliver lasting employee impact by creating an effective digital communications ecosystem that meets organizational and employee needs.
Key features at a glance
EAN: 9781398626072
Edition: 1
Published:
Format: 234x156
280 pages
About the book
Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.
Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.
Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:
- Develop a tailored channel strategy aligned to business goals and culture
- Build and present a compelling business case to secure leadership buy-in
- Apply frameworks to select, integrate and optimize digital tools effectively
- Implement content plans that sustain engagement and talent retention
- Measure, analyze and refine for continuous improvement and ROI
With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.
Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI
About the authors
Sharon O'Dea is co-founder of Lithos Partners. With over 15 years' experience, she is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations.
Jonathan Phillips is co-founder of Lithos Partners. With more than 20 years' experience he is a regular speaker and writer on Digital Workplace and Communications. Formerly Head of Digital Communications for Coca-Cola Enterprises, he is an advisor to the UK government.
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