- Provides in-depth understanding of how the physical retail space is changing and how senior leaders involved in retail, branding and the development of these spaces need to adapt their strategies
- Explores how consumer behaviours are shifting and how brands can maximize this by creating places of community and build fandoms
- Explains how culturally connected retail not only drives social and commercial sustainability but also brand growth
- Contains real-world examples from companies including Netflix House, Battersea Power Station and The Shirt Bar


