- Explains how to embed cultural relevance throughout your entire brand from external messaging to internal values and operations
- Provides strategic insights and actionable advice for how to build a culture-led brand that is resilient, authentic and drives business growth
- Explores what culture really is beyond a series of observable trends and how brands can develop sophisticated, systematic and responsive strategies
- Contains real-world examples from brands such as adidas Originals, Guinness and YouTube
Culture-Led Brands
Drive Growth, Build Resilience and Cultivate Resonance
Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.
Key features at a glance
EAN: 9781398618992
Edition: 1
Published:
Format: 234x156
264 pages
About the book
How can senior leaders harness cultural relevance to drive resilient, future-ready brands?
Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.
You'll learn how to:
- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity
Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.
Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness
About the authors
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.
The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands. Fataar re-constructs brand building for today's landscape
Related products
