- Provides an accessible guide to to help current and aspiring data professionals improve their business understanding and ability to work effectively in an organizational setting
- Shows how to build important skills such as networking, relationship building, influencing, communication and data storytelling to engage effectively with colleagues and clients
- Offers insights from top data and business leaders sharing tips and lessons learned from their own career trajectories
- Provides guidance on navigating key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt
- Outlines key commercial concepts and explains how business strategy and business areas such as product, marketing, sales and operations contribute to the business, and the role that data professionals play in supporting these functions
Business 101 for the Data Professional
What You Need to Know to Succeed in Business
Hone your business skills and supercharge your career with this definitive guide for data professionals working in business on how they can improve their organizational effectiveness and commercial understanding.
Key features at a glance
EAN: 9781398617063
Edition: 1
Published:
Format: 234x156
248 pages
About the book
This new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business knowledge and skills.
It is vital for data professionals to understand the business needs and outcomes of the organizations they work for and collaborate effectively with non-technical colleagues. Business 101 for the Data Professional is the definitive guide for data professionals looking to upskill their organizational effectiveness and enhance their career prospects. From business strategy to different business areas such as product, marketing, sales and operations to data monetization and value, the book explains how these contribute to the business, and, crucially, the role that data plays in supporting them.
Business 101 for the Data Professional explores how to navigate key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt. It shows how to build networking, influencing and relationship building skills and outlines the key principles of strong communication and data storytelling, explaining how these can be used to engage effectively with internal and external stakeholders such as clients. It is supported by examples, summaries of key learnings, and exercises at the end of each chapter to help readers detail their progress and map out their goals.
About the authors
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data and the Senior Vice President of Data and AI Transformation for AgileOne. He served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three other books: Be Data Literate, Be Data Driven and Be Data Analytical all published by Kogan Page.
Jordan Morrow expertly navigates the intersection of business and data, providing actionable insights for data professionals who want to elevate their impact in business contexts. This book goes beyond technical knowledge-it equips you with the strategic mindset necessary to align data work with organizational goals. A must-read for any data professional aspiring to drive value and success in the business world.
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