- Outlines the different types of influencer marketing programmes and how to design a programme fit for your brand
- Discusses how influencer marketing has evolved and the benefits for your business
- Provides a framework for embedding influencer marketing into your strategy including how to get internal buy-in, identify the right influencers and how to execute it effectively
- Uses real-world examples from Dell, Spotify, Glossier and Patagonia
- Details the different tools available and how you can measure the effectiveness of the campaigns