- Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity for senior marketing and sales professionals
- Showcases a range of international organizations in different sectors, including L'Oreal, Mediahawk, Datacom, Salesforce and Singapore Bank UOB
- Explains how to utilize AI ethically by respecting data privacy in order to create consumer trust and confidence
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook
- Written by a recognized industry expert who is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI
AI Strategy for Sales and Marketing
Connecting Marketing, Sales and Customer Experience
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
Key features at a glance
EAN: 9781398622333
Edition: 2
Published:
Format: 234x156
336 pages
About the book
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?
The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.
You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook
Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
About the authors
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.
A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!
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