- Combines practical implementation with strategic considerations for future practice
- Provides clear guidance for mid-level and senior leaders looking to understand how to rapidly adapt workflows and teams to cater to new technologies
- Explores how to embrace AI's efficiency gains whilst managing the risks to reputation, relationships and regulatory compliance
- Contains real-world examples from companies such as the BBC, The University of Cambridge and The New York Times
AI for Public Relations
A How-To Guide for Implementation and Management
Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
Key features at a glance
EAN: 9781398625037
Edition: 1
Published:
Format: 234x156
280 pages
About the book
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.
Edited by two leading experts in the field, this contributed collection addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, AI for Public Relations combines practical and tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption.
Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. AI for Public Relations features real-world examples from organizations such as The BBC, Rolls Royce, The University of Cambridge, The New York Times and the UK Government Communication Service.
About the authors
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.
Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.
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