Explore practical ways to build authentic communities online and connect with consumers in the most crowded marketplaces, with engaging and value-driven social campaigns.

Carlos Gil and Gordon Glenister outline how you can create authentic social media campaigns that drive brand awareness and increase organic engagement.

From selecting and approaching influencers and planning content, to constantly changing algorithms and measuring success, explore how to integrate influencer marketing into your wider digital marketing strategy.

To start building your influencer strategy, just fill out the form below to watch the video: