What makes Peloton so much better than a generic exercise bike? Why choose Airbnb over a hotel? People no longer want to buy stuff; they want to buy into something bigger than just a product or service. Your brand needs to matter beyond purely the material.

Join JP Kuehlwein, Wolfgang Schaefer and Drew Boyd to understand why and how to elevate your brand to surpass even those that inspire you. Exploring how to develop a brand strategy that retains both exclusivity and inclusion, learn how you can apply the principles of luxury to strengthen your brand or business.

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